Job Description

Digital Marketing Specialist

The Digital Marketing Specialist is responsible for developing and executing digital marketing initiatives that support revenue growth, lead generation, and brand awareness for a global manufacturer of precision motion control solutions. This role combines digital marketing expertise with technical content development and product marketing support. The ideal candidate possesses strong experience in website management, SEO, graphic design, video creation, technical communications, and industrial B2B marketing.

Digital Marketing & Website Management

• Manage and maintain company website content and user experience.
• Work with vendor partners to strategize and execute SEO strategy including keyword research, on-page optimization, technical SEO, and content development.
• Monitor website analytics and provide recommendations to improve traffic, engagement, and lead conversion.
• Manage digital advertising campaigns, including Google Ads and retargeting.
• Create and optimize landing pages for products, targeted campaigns and growth markets.
• Working knowledge of Umbraco web platform preferred
• Work with global marketing teams for brand alignment and execution

Content Development & Technical Publications

• In collaboration with engineering and sales, develop technical marketing content including product advertising, brochures, technical publications and technical articles.
• Interview engineers and subject matter experts to create compelling customer-facing content.
• Develop and post social media content.
• Support development of thought leadership materials for aerospace, semiconductor, medical, robotics, and industrial automation markets.
• Ensure consistency of messaging and brand standards across all communications.
• Maintain digital filing and data storage for all graphics and technical publications

Graphic Design & Visual Communications

• Design marketing collateral for print and digital distribution.
• Develop product brochures, infographics, presentations, trade show graphics, and sales support materials.
• Maintain brand guidelines and visual identity standards.
• Be the point of contact for working with printers and other vendors for production and delivery

Video Production & Multimedia

• Working with engineering, plan, script, produce, and edit marketing and product videos. Manage video assets across YouTube, website and social media channels.

Trade Shows and Events

• Support the execution of trade shows, webinars, and internal events with graphics, multimedia and social media deliverables
• Coordinate marketing materials, booth graphics, and event promotions as planned.

Required Competencies

• Bachelor's degree in Marketing, Communications, Business, Engineering, or related field.
• 3+ years of marketing experience in a manufacturing, industrial automation, motion control, or technical B2B environment.
• Demonstrated experience managing websites and CMS platforms.
• Strong understanding of SEO, Google Analytics, and digital marketing best practices.
• Experience with Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro) or equivalent tools.
• Working knowledge of Microsoft Office including excel and power point
• Experience creating and editing professional video content.
• Ability to communication effectively both verbally and written in English
• Ability to manage multiple projects simultaneously and meet deadlines.

Work Environment

This job operates in a professional office environment and routinely uses standard office equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, some of which may be done with accommodations. While performing the duties of this job, the employee is regularly required to communicate both verbally and in writing. The employee is frequently required to move about the office, use a computer, and reach with hands and arms. May be necessary to lift up to 50 lbs. Specific vision abilities required by this job include close vision, distance vision, color vision.

Position Type/Expected Hours of Work

This is a full-time (40 hour) salaried position which operates during normal business hours Monday through Friday. Travel Little to no travel is expected for this position.

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