Job Description

• Looking for two content writers to support our content strategy team and partners.
• Candidates should have experience crafting long-form content for the financial category, including SEO-optimized articles, landing pages, and knowledge base content.
• Must be able to deliver content that is aligned with audience needs, brand voice, and compliance standards.
• Candidates should also have the ability to translate complex topics into engaging, user-focused content, collaborate well across teams and consistently deliver quality work on time.

• Responsible for marketing assignments for assigned area which may include the development, creation, and implementation of advertising, promotional, and marketing support materials and programs, and market research procedures and strategies.

• Receive requests for highly visible and strategic advertising, promotional and marketing support (campaigns, flyers, ads, postcards, etc.) from bank businesses and departments.
• Develop, create and specify advertising copy and layout recommendations for client approval to cost effectively meet the objectives and meet client approval.
• Assist in the design of market research projects and in the determination of the effectiveness of advertising campaigns, promotions and public relation activities.
• Collect, evaluate and analyze data on customers, competitors, and product and services markets to estimate market penetration and make recommendations to senior management.
• Prepare intermediate reports on various analysis of present and potential markets.
• Prepare, produce and implement marketing support materials. Design sampling procedures, construction of questionnaires, and tabulation of specifications.
• Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management.
• Promote an environment that supports diversity and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

• Bachelors and 1 years of relevant experience or equivalent combination of education and experience.

• First, you do not currently have an employer where you're required to work C2C only, & if given an offer, you can work as a W2 employee of our company, for the contract duration, correct (W2 only - there is NO option for C2C or 1099)?
• Do you have any issues working eastern time zone hours (required)?

• LinkedIn profile link?
• Yrs. of exp. as a Content Writer/Associate Marketing Specialist (required)?
• Yrs. of exp. crafting long-form content for the financial category, including SEO-optimized articles, landing pages, and knowledge base content (required)?
• Yrs. of exp. w/ ability to deliver content that is aligned with audience needs, brand voice, and compliance standards (required)?
• Yrs. of exp. w/ the ability to translate complex topics into engaging, user-focused content, collaborate well across teams and consistently deliver quality work on time (required)?
• Yrs. of Copywriting experience in the financial industry required)?
• Yrs. of exp. w/ ability to simplify complex content (required)?
• Yrs. of exp. aligning messaging with brand and business objectives (required)?
• Yrs. of exp. working specifically for banking and/or financial institutions (required)?
• Do you possess a Bachelors and 1 years of relevant experience or equivalent combination of education and experience (required)?
• Do you possess exceptional communication skills (verbal/written)?

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